Your Partner in
Innovation
Why Innovation Matters
In today’s world, disruptions are not avoided — organizations and institutions must be willing to adapt and innovate to remain viable for what the market demands.
The innovation process is illustrated by a sigmoid curve to represent a slower start as ideas are developed, a successful phase of acceleration, and eventual flatting at maturation. This describes common patterns found in business development and organizational psychology.
Before strategies fully mature to the point of diminishing returns, there is a window of time to explore innovative opportunities and develop new strategies. Organizations need to audit their context, make data-driven decisions, and address new realities in the ever-changing marketplace.
Strategic
Innovative
Contextual
The OptOrg Difference
Our Approach
Being contextual in your approach to solving problems is vital in reaching and surpassing goals.
OptOrg looks for opportunities to help partner in innovations that would enhance your organization’s abilities to reach their audience and goals. Change and innovation play a vital role in helping your organization attain your missional goals. By examining and determining a strategy that is contextual to your organization, you will have a distinct advantage over your competition.
OptOrg’s goal is to help you achieve success in reaching your goals .
Meet the Founder
Roy H. Rowland IV, MBA
Roy Rowland is the Founder and CEO of OptOrg, an organizational consulting and marketing firm dedicated to helping organizations innovate and market their brand and services. With over two decades of specialized expertise in organizational leadership, Roy is known for his innovative approach to organizational strategy and his skills in navigating both nonprofit and for-profit organizational frameworks. His expertise spans across various modalities including leadership consulting, creative marketing, customer service, sales strategies, and operational systems.
Roy has spent most of his career in executive leadership in the field of higher education. He was the Vice President of Enrollment and Marketing at Southeastern University. Under his leadership from 2011 to 2023, Southeastern University experienced a remarkable 253% growth in enrollment, earning it recognition as one of the nation’s fastest-expanding private universities.
Roy’s passion is to help leaders and teams transform their organization to reach another level of success.
“Optimization is our passion — we partner with organizations to help them achieve next-level results!”
Powered by Partnerships
Our Collective Team
OptOrg is powered by a dynamic group of multidisciplinary professionals focused on innovating organizations with strategic solutions. Our Founder/CEO brings 25+ years of executive expertise in collaboration with a collective team of award-winning industry experts.
Operational Strategy
Videography
Social Media
Graphic Design
Sales Training
Web Design
Leadership
Digital Marketing
Operational Strategy
Graphic Design
Digital Marketing
Sales Training
Web Design
Videography
Social Media
Leadership
Derek Forehand, MBA
Creative & Design
Based out of New York City, Derek Forehand is a creative professional with an array of experience in marketing and design — including 8 years within the higher education industry. He has worked with award-winning marketing groups, helped to develop multiple start-ups, and served alongside many cause-based organizations. Through his marketing and website management company, Prism Digital, he collaborates with various businesses, nonprofits, agencies, and consulting groups to develop innovative brand strategies and compelling digital experiences.
David Lapham
Development
David Lapham is a software engineer from Central Florida with extensive experience in social, SEO, and digital advertising. Throughout his career, David has worked in start-ups, started his own companies, and scaled marketing organizations. He is known for his expertise in developing cutting-edge technology solutions and leveraging the latest digital marketing strategies to drive growth and success for his clients. Originally from Michigan, David currently resides in Lakeland, Florida with his wife and four young boys.
Derek Holser, MEd, MTh, JD
Consulting & Strategic Planning
Derek Holser is an attorney and educator located near Seattle, Washington. As an expert in nonprofit law, he has spent the past 15 years counseling and advising dozens of nonprofit organizations in all matters for compliance and strategic growth. Concurrently, he has spent over 20 years as a professor at the undergraduate and graduate level. From 2009–2013, he served as the managing attorney for Lentz Law Firm. From 2013–2019, he served as CEO for an independent college, leading the institution through the initial accreditation process, which was achieved in 2018. Derek brings a macro-perspective that incorporates trends in new technology for modern learners while providing a strategic and clear process for executing improvement and growth for his clients.
Indie-Atlantic Films
We’re a video production company made up of creative filmmakers. Based in Central Florida, we thrive on quality production and beautiful storytelling. We know that telling a great story takes more than beautiful shots, but connecting with an audience. Our mission is to tell stories that matter.